Juicy Couture
Concept Design/ Technical Design/ Project Management/ Cost Consultancy
Luxury Y2K loungewear brand Juicy Couture, creator of the velour tracksuit, is back with a full range of clothing and accessories.
The first standalone UK store in eight years, now open at Westfield Stratford City, boasts sharp, architectural lines and linear slabs - a nod to the brand’s solidity and heritage - overlaid with loud, proud, uncompromising, punk-influenced graphics and statements.
A Runway Table dominates the space, powder-pink velvet curtains lend a members-only feel and baroque mirrors and a bellboy trolley bring a hotel vibe. Pink, silver and black – Juicy’s signature colours - embody the maximalist, ‘more is more’ mantra.
